Sell your company for millions more.
Buyers cut the price when a business needs its owner. See what that costs you in dollars.
Buyers pay less for a business that cannot run without its owner. They call it the owner discount. ExitWell shows you yours in dollars, then helps you erase it before you ever take a buyer's call.
Built for the trades that build America
One customer is 30 percent of revenue. A buyer reads that as risk and cuts the price.
Your name is on every big relationship. A buyer assumes revenue leaves when you do.
Your books live in your head. A buyer discounts what they cannot verify.
Each one quietly takes money off your closing table. Together they are the owner discount.
ExitWell is built on the Velocity Standard, a model drawn from how value is made and lost inside contracting and supply businesses.
5
pillars buyers actually check
2 min
to your first readiness score
0–100
readiness score scale
In dollars
your owner discount, measured
Up to 30%
the owner discount a buyer can apply when a business depends on its owner.
+1.9x
average multiple gain for owners who move two readiness bands.Sample
5 pillars
the exact risks a buyer grades, scored in dollars on every report.
In dollars
your owner discount, measured on every readiness report.
The crews built the business. The numbers decide what it sells for.
ExitWell turns the value you have already built in the field into a number a buyer cannot argue with.
Get your score. Connect your books or import a CSV and see your readiness and the dollar gap in two minutes.
Close the gap. Work the 90 day plan and watch your score climb as the risks come off the table.
Sell on your terms. Walk into diligence with a documented revenue engine and a price you can defend.
How much revenue walks out the door with you.
(Owner Dependence)Whether the work keeps coming without a scramble.
(Pipeline Predictability)How much of your revenue rides on one or two accounts.
(Customer Concentration)How much of your revenue repeats instead of starting from zero.
(Revenue Quality)Whether leads come from a system or from you.
(Marketing System Maturity)“The score showed me exactly what a buyer would mark down. We fixed it before we ever went to market.”
“My name was on every big account. The plan moved those relationships to my team inside a year.”
“Diligence was calm. Every number a buyer asked for was already documented and waiting.”
“We were a 52. Working the gaps got us to a 70 and the offers on the table changed completely.”
“A clean revenue story brought more than one buyer to the table. That changed every conversation.”
“When they tried to discount me for being the rainmaker, I had the proof I was not.”
Coastline moved its top accounts to named account managers and built a tracked pipeline. Owner-sourced revenue fell from 60% to 22%, and the readiness score climbed two full bands.
One general contractor was 38% of revenue. Summit won three mid-size accounts and added recurring maintenance, taking the largest-customer risk off the table before going to market.
Pruitt built lead diversity and a review engine, then documented every process in the diligence vault. A clean, defensible revenue story brought multiple buyers to the table.
